Day in the Life of Digital Marketer vs Software Developer
- Sugin Benzigar
- Nov 3, 2023
- 4 min read
Work-Life Balance of a Fresher Working in Digital Marketing and Software Development in India: How to Survive and Thrive
Are you a fresher considering a career in digital marketing or software development in India?
If so, you are probably wondering what the work-life balance is like for these roles.
The good news is that both digital marketing and software development can be rewarding and fulfilling careers. However, it is important to be aware that these roles can also be demanding, especially for freshers who are still learning.
In this blog post, we will take a look at the typical workday for a fresher in digital marketing and software development in India. We will also discuss what a rush day might look like for these roles, as well as what a relaxed day might look like.
We will also provide some tips on how to survive and thrive as a fresher in these demanding fields.
Why is work-life balance important?
Work-life balance is important for both physical and mental health. When you have a good work-life balance, you are able to manage your stress levels and take care of yourself. This can lead to improved productivity and job satisfaction.
How to achieve work-life balance as a fresher in digital marketing or software development
Here are some tips on how to achieve work-life balance as a fresher in digital marketing or software development:
Set boundaries between your personal and professional life. This means not checking work emails or messages outside of work hours.
Take breaks throughout the day. Get up and move around every 20-30 minutes to avoid eye strain and fatigue.
Take advantage of flexible working arrangements, if offered by your company. This could include working from home or having flexible hours.
Learn to say no to extra work. It is important to set limits and not overcommit yourself.
Make time for your hobbies and interests outside of work. This will help you to relax and de-stress.
If you are struggling to achieve work-life balance, it is important to talk to your manager or HR department. They may be able to offer support and advice.
Lets look at what a typical work day, rush & relaxed work day looks like
Typical Work Day
Digital Marketing: A typical workday for a fresher in digital marketing might involve:
Managing social media accounts
Creating and distributing content
Running email marketing campaigns
Tracking and analyzing website traffic
Working with SEO and SEM specialists to improve search engine rankings
Collaborating with other team members on digital marketing campaigns
Software Development: A typical workday for a fresher in software development might involve:
Writing code
Debugging and testing code
Working on new features and bug fixes
Collaborating with other developers on software projects
Attending team meetings and code reviews
Rush Day
Digital Marketing: On a rush day, a digital marketing fresher might have to:
Deal with unexpected client requests
Work on multiple projects at the same time
Meet tight deadlines
Troubleshoot technical problems
Stay up to date with the latest industry trends and algorithms
Software Development: On a rush day, a software development fresher might have to:
Fix critical bugs
Work on a new feature that is needed for a product launch
Meet a tight deadline for a project delivery
Attend multiple meetings and code reviews
Work overtime to complete a task
Relaxed Day
Digital Marketing: On a relaxed day, a digital marketing fresher might have:
More time to plan and strategize for upcoming campaigns
More time to research and learn about new trends and technologies
More time to collaborate with other team members on ideas and projects
More time to catch up on emails and other administrative tasks
Software Development: On a relaxed day, a software development fresher might have:
More time to work on personal projects or learning new skills
More time to test and debug code
More time to write documentation
More time to attend meetings and code reviews
Personas
Digital Marketing Fresher Persona:
Name: Sarah
Age: 22
Education: Bachelor's degree in Marketing
Experience: 6 months as a digital marketing intern
Job Title: Digital Marketing Specialist
Sarah's typical workday involves managing social media accounts, creating and distributing content, and running email marketing campaigns. She also spends time tracking and analyzing website traffic and collaborating with other team members on digital marketing campaigns.
On a rush day, Sarah might have to deal with unexpected client requests or work on multiple projects at the same time. She might also have to meet tight deadlines or troubleshoot technical problems.
On a relaxed day, Sarah might have more time to plan and strategize for upcoming campaigns, research and learn about new trends and technologies, or collaborate with other team members on ideas and projects.
Software Development Fresher Persona:
Name: John
Age: 23
Education: Bachelor's degree in Computer Science
Experience: 6 months as a software development intern
Job Title: Software Developer
John's typical workday involves writing code, debugging and testing code, and working on new features and bug fixes. He also collaborates with other developers on software projects and attends team meetings and code reviews.
On a rush day, John might have to fix critical bugs, work on a new feature that is needed for a product launch, or meet a tight deadline for a project delivery. He might also have to attend multiple meetings and code reviews or work overtime to complete a task.
On a relaxed day, John might have more time to work on personal projects or learning new skills, test and debug code, or write documentation. He might also have more time to attend meetings and code reviews.
Here is a table to summarize :
Factor | Digital marketing | Software development |
Flexibility | High | Medium |
Overtime | Low | Medium |
Weekend work | Low | Medium |
Structure | Medium | High |
On-call work | Rare | Common |
Conclusion
Work-life balance can vary depending on the company and the specific role. However, in general, digital marketing and software development can be demanding jobs, especially for freshers who are still learning.
If you are a fresher considering a career in digital marketing or software development, it is important to be aware of the potential for long hours and tight deadlines. It is also important to find a company that values work-life balance and offers flexible working arrangements.
Sources
AmbitionBox: https://www.ambitionbox.com/
Glassdoor: https://www.glassdoor.co.in/
Quora: https://www.quora.com/
AvivDigital: https://avivdigital.in/
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