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The 3 challenges faced by companies in hiring, digital marketing professionals

Challenge 1: Identifying qualified candidates.

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Challenge 2: Investing in training and development.

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Challenge 3: Partnering with the right recruitment agencies

If your company fits into any of the above 3 categories, BlueLead's here to help.

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You can click on an individual challenge specific to you and read more about it

Challenge 1

Identifying qualified candidates.

  • Lack of standardized qualifications: There is no single, standardized set of qualifications for digital marketing professionals. This can make it difficult for employers to assess the skills and experience of candidates.

  • Rapidly changing industry: The digital marketing industry is constantly changing, with new technologies and trends emerging all the time. This can make it difficult for employers to keep up with the latest requirements and to assess whether candidates have the necessary skills and knowledge.

Solution 1

How does BlueLead help in identifying qualified candidates ?

Handling - Lack of standardized qualifications: 

  • Leveraging our 14 years of experience in the field of digital marketing, we've gained valuable insights into the core needs of businesses. Typically, companies aim to achieve one of three main objectives:

    • establishing a robust online presence,

    • generating quality leads and inquiries, or

    • boosting online sales.

  • Drawing from this deep understanding, BlueLead has meticulously crafted a comprehensive syllabus for our students. Our curriculum is strategically designed to equip students with the precise skills and knowledge needed to excel in the digital marketing landscape.

  • By aligning our training with these fundamental business goals, we empower our students to stand out in the competitive digital marketing field. With a focus on practical and result-oriented learning, we ensure that our graduates are well-prepared to contribute effectively to the success of businesses in today's digital age.

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Handling - Rapidly changing industry:

 

  • In the ever-evolving digital landscape, new platforms and technologies emerge constantly. However, when it comes to effectively reaching potential customers, the opportunities remain somewhat limited, primarily centered around established platforms like Search and Social, with a particular focus on platforms like Facebook and Instagram.

  • Search platforms offer an excellent scope for businesses to be discovered by potential customers or clients. On the other hand, social media platforms are exceptional in creating visibility, though their utility extends beyond mere visibility.

  • While new platforms strive to establish themselves, the path to proving their mettle can be lengthy. Nonetheless, staying vigilant and keeping an open eye on emerging technologies and platforms is always a wise move. At BlueLead, our students are trained to be discerning in navigating this dynamic landscape, enabling them to make informed decisions about utilizing these platforms to benefit businesses effectively.

Challenge 2

Investing in training and development

  • Training & Development: the need for investing in training and development programs is paramount, especially in the digital marketing field. Staying up-to-date with the latest trends and technologies is crucial to remain competitive and effective in the ever-changing landscape of digital marketing.

  • Fresh Workforce:This challenge becomes even more pronounced when dealing with freshers and young professionals. In many cases, agencies, startups, and non-corporate companies are inclined to hire a younger workforce. While this can bring fresh perspectives and energy, it also means that these individuals may lack the extensive experience required to navigate the complexities of digital marketing.

Solution 2

How does BlueLead help in training & development  ?

  • BlueLead effectively addresses this challenge by focusing on equipping candidates with an industry-relevant skill set, particularly in the field of digital marketing. We achieve this by covering topics that are essential to making candidates job-ready. Our comprehensive curriculum ensures that candidates gain knowledge and practical skills in areas such as SEO, SEM, SMM, email marketing, and ORM, all of which are in high demand in the digital marketing industry.

  • Moreover, our internship program provides candidates with valuable exposure to real-world challenges and the practical application of their skills. This hands-on experience not only enhances their learning but also prepares them to tackle complex tasks and arrive at effective solutions.

  • Furthermore, BlueLead extends its expertise to companies by offering upskilling programs for their existing workforce. In a rapidly changing digital landscape, it's crucial for professionals to stay updated with the latest digital marketing trends and technologies. BlueLead helps companies bridge this knowledge gap, ensuring that their employees have the necessary skills to excel in the digital marketing domain.

  • By addressing these challenges from both the candidate and company perspectives, BlueLead aims to create a win-win situation where qualified candidates find rewarding career opportunities, and companies access a pool of skilled professionals ready to contribute to their digital marketing efforts.

Challenge 3

Partnering with right recruitment agencies

  • Relying solely on job portals and limited information can be a challenge when it comes to finding the right candidates, especially in a specialized field like digital marketing. Here's why this can be limiting:

  • Incomplete Profiles: Candidates often have limited space on job portals to showcase their full skill sets, experiences, and achievements. This can result in incomplete or generic profiles that don't reflect their true potential.

  • Lack of Context: Job portals may not provide enough context about a candidate's previous roles, the scope of their responsibilities, or the impact they made. Without this information, it's challenging to assess their suitability for a specific position.

  • Homogeneous Sourcing: Relying on job portals alone can lead to a homogeneous pool of candidates who may share similar qualifications and experiences. This limits diversity and the potential for fresh perspectives.

  • Missed Internship Experiences: Internship experiences are often critical for candidates, especially those entering the job market. Job portals may not highlight these experiences effectively, making it harder to identify candidates with practical exposure.

Solution 3

How is BlueLead my recruiting partner  ?

  • BlueLead's approach of offering comprehensive digital marketing courses, including practical internships, provides a distinct advantage. By combining education with real-world experience, BlueLead equips its candidates with both knowledge and practical skills, making them highly efficient and job-ready.

  • Here's how BlueLead's unique approach benefits both candidates and companies:

    • Candidates Are Industry-Ready: Completing a digital marketing course is valuable, but having practical experience through internships is equally essential. BlueLead's internship program allows candidates to apply their knowledge to real projects, gaining hands-on skills that make them job-ready.

    • Stronger Skill Sets: BlueLead's courses cover essential digital marketing modules, ensuring that candidates have a well-rounded skill set that aligns with industry demands. This comprehensive training empowers candidates to contribute effectively to their future employers' digital marketing efforts.

    • Proven Track Record: BlueLead's candidates have successfully completed both the coursework and internships, demonstrating their commitment, dedication, and capability. Employers can have confidence in hiring individuals with a proven track record of achievement.

    • Efficient Hiring: For companies, having access to a pool of candidates who have already completed relevant courses and internships streamlines the hiring process. Employers can be more confident in their hiring decisions, knowing that candidates come with a strong foundation.

    • Reduced Training Time: Hiring candidates from BlueLead can potentially reduce the training time required for new employees. With practical experience already under their belts, these candidates may require less time to acclimate to the company's processes and objectives.

    • Cost-Effective: Employers can benefit from this efficient hiring process, saving both time and resources in searching for and training new digital marketing professionals.

One more thing

additionally,

When a company hires candidates from BlueLead, they gain access not only to skilled professionals but also to ongoing support and consultation.

This post-hire consultation and support arrangement create a mutually beneficial ecosystem. Candidates continue to benefit from BlueLead's mentorship and resources, while companies gain access to expert advice and industry insights when needed.

 

This partnership can lead to more successful and efficient digital marketing efforts, ultimately benefiting both candidates and the hiring companies.

post-hire consultation period - varies based on number of candidates recruited through BlueLead

Let's talk

email: hello@bluelead.in

phone: +91 95971 83813

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